Category — News
July 2011, Corporate Communications in the FTSE 100: Evidence Using Search Engines
Patrick Reid of iSensa Limited, UK, and Brian Lyttle of LiquidHub Inc (US) have recently published an article reviewing the adoption of organic search engine optimisation techniques in the Corporate Communications area in major UK companies. The work demonstrates variable adoption of these techniques and the potential to improve rankings by some quite simple steps.
Simon Quayle, Director, Digital Communications, Corporate Communications at GlaxoSmithKline commented on the recent publication: “It is refeshing to see a very practical approach, highlighting the need to give some technical consideration to optimising digital communications. These are areas of increasing importance to any communications professional and our external stakeholders who expect to be able to find critical information.”
The paper provide further support to the practical approaches taken by iSensa in support of eCommunications.
July 13, 2011
January 2011, “Insight and Best Practices in Biotechnology Commercialisation”, published in Management Online Review.
Chimdiya Onyeka of Greenwich School of Management and Patrick Reid of iSensa Limited recently published “Insight and Best Practices in Biotechnology Commercialisation” in the Management Online Review.
January 11, 2011
November 2010, “Opportunities in a Changing World” presentation given at Pfizer Animal Health Conference
iSensa recently presented at the Partnership Days Conference of Pfizer Animal Health, 3rd – 8th November on “Opportunities in a Changing World” to an audience of European Veterinarians.
The presentation described the impact of rich and instantaneous communication and offered a number of tools to assess opportunities that may be found in such an environment.
November 15, 2010
February 2010, Social Media for Executives presentation given at Greenwich School of Management, London, UK.
A seminar to support the use of Social Media by executives was given at Greenwich School of Management on Saturday 6th February to some 80 delegates and staff. Many practical examples of how businesses are being impacted and how these tools may be used in every day working challenges were given and debated.
iSensa continues to develop a range of practically based interventions to support the development of executive students and help them to reach their full potential.
February 6, 2010
November 2009, Employability talk given at Greenwich School of Management, London.
An employability seminar describing the trends in the employment market and how to maximise chances of success at a behavioural interview was delivered to undergraduate students at Greenwich School of Management, London.
iSensa continues to develop a range of practically based interventions to support the development of students and help them to reach their full potential.
November 4, 2009
August 2009, “Search Engines: Past, Present and Future” accepted for publication.
Patrick Reid of iSensa and Des Laffey of Kent Business School collaborate to develop a Chapter for the forth coming
Encyclopedia of E-Business Development and Management in the Digital Economy to be published by IGI Global Publications.
The chapter entitled “Search Engines: Past, Present And Future” reviews the use of search engines, search engine optimisation and emerging issues.
August 1, 2009
June 2009, “Open Innovation: an Evolving Entrepreneurial Technique”, published in the International Review of Entrepreneurship
As internet penetration continues to grow across the globe, the potential pool of skilled and talented individuals and organizations that can be contacted or engaged in a commercial or professional arrangement expands. This flexible pool of resources can be utilised via a variety of methods and has been made more accessible by the growth of rich interactive media and social networking tools, which are frequently deployed both professionally and socially. This paper reviews the literature and recent uses of Open Innovation techniques which can facilitate corporate entrepreneurship. There is clear evidence to show that these techniques enable and accelerate entrepreneurial processes in addition to enabling greater agility in product and service development. The ability to access diversity and create new knowledge will be a key driver of success for many organizations and will support the development of entrepreneurial economies.
Article is copyright Senate Hall Academic Journals.
June 22, 2009
May 2009, “Creativity and the Practical Innovation Process, a Driver of Competitive Advantage”, published in Management Online Review.
The need for organisations to become more innovative in the way they develop products and services has never been more important. In competitive and challenging business environments the ability to find new products and better, quicker and smarter ways of working can make the difference between success and failure. Lying at the heart of the innovation process is creativity. Without creativity, innovation and entrepreneurship would not be possible. The problem is, creativity and the workplace often don’t mix, so how do you develop an innovation process that truly harnesses and exploits creative thinking?
This article reviews the relationship between creativity and innovation. It includes practical behaviours and techniques which can support creativity in the workplace.
June 9, 2009
October 2008, “Improving Employability for Industrial Placements: Challenges, Approaches and Recommendations” published in Management Online Review.
Industrial placements can play a key role in developing an individual undergraduate’s softer skills, giving the opportunity for experiential learning, which is often sought by employers when selecting future employees. The combination of good academic achievement and the demonstration of broader skills developed in a varied work place environment where responsibility, collaboration and teamwork have been practiced and developed over time are highly appreciated by employers. This article reviews current student placement activity in the United Kingdom, a typical recruitment process and the implications for stakeholders.
June 7, 2009
November 2008, Employability talk at Kent Business School
November 2008, Employability talk at Kent Business School. A general presentation describing the recruitment market and what employers seek in candidates. A typical process is described along with the differentiating qualities which will be sought. This talk formed the basis for the subsequent article to be published in the Management Online Review.
March 22, 2009
