Innovation, Education, Communication
Innovation, Education, Communication

February 2010, Social Media for Executives presentation given at Greenwich School of Management, London, UK.

Social Media for Executives, Greenwich School of Management.

A seminar to support the use of Social Media by executives was given at Greenwich School of Management on Saturday 6th February to some 80 delegates and staff. Many practical examples of how businesses are being impacted and how these tools may be used in every day working challenges were given and debated.

iSensa continues to develop a range of practically based interventions to support the development of executive students and help them to reach their full potential.

February 6, 2010

June 2009, “Open Innovation: an Evolving Entrepreneurial Technique”, published in the International Review of Entrepreneurship

Open Innovation: an Evolving Entrepreneurial Technique, International Review of Entrepreneurship, Reid, 2009.

As internet penetration continues to grow across the globe, the potential pool of skilled and talented individuals and organizations that can be contacted or engaged in a commercial or professional arrangement expands. This flexible pool of resources can be utilised via a variety of methods and has been made more accessible by the growth of rich interactive media and social networking tools, which are frequently deployed both professionally and socially. This paper reviews the literature and recent uses of Open Innovation techniques which can facilitate corporate entrepreneurship. There is clear evidence to show that these techniques enable and accelerate entrepreneurial processes in addition to enabling greater agility in product and service development. The ability to access diversity and create new knowledge will be a key driver of success for many organizations and will support the development of entrepreneurial economies.

Article is copyright Senate Hall Academic Journals.

June 22, 2009